Portrait of Kevin Sturmer

About

Turning complex ideas into memorable experiences.

I’m a creative director and visual storyteller. For over two decades I’ve simplified complicated concepts into visual stories and messages that connect. From pitch decks that have closed eight-figure deals, to product launches, and full brand guides and systems. It comes down to consistency at every touchpoint.

Kevin Sturmer  ·  Creative Director & Visual Storyteller

The strongest visuals communicate in seconds. That’s the bar that I’ve set my whole career.

The path here

How I got here.

2010 Multimedia Specialist Role at YouGov

Expanded beyond design into video, animation, and digital storytelling. Led the website and online community for an annual wealth study, learning that the best content gives people a reason to come back.

2015 Led global creative at YouGov

After leading a small, growing team in the U.S., we added members around the world and elevated the visual messaging.

2017 Co-led the rebrand

Worked on the small team to rebrand YouGov and co-authored the brand guidelines that are still in use today, all while building studies and deliverables that matched the branding of major companies across multiple verticals.

2021 Launched Outermost Ring

My freelance creative studio, with projects across UX, podcasts, PowerPoint reports and decks, and social and video deliverables.

Today Marketing & Creative Lead at POWR2

End-to-end creative direction across strategy, design, 3D models, video, animations, social, email, and the website. Most recently, I rebuilt POWR2.com from the ground up.

What I do

A full creative toolkit, under one roof.

01

Creative Direction

Setting the story and the look, then holding the whole thing together.

Hover a capability to explore it.

Where the instinct comes from

My sense of story started on stage.

Before the decks and the 3D models, there was theater. I composed the scores for two produced musicals and performed on a national tour. I know what it takes to have an audience hanging on your every word, and that feel for pacing, inflection, and payoff is in everything I do.

Work with Kevin

Let’s make something worth remembering.

Open to creative leadership roles and select freelance, based in the New York City metro area.

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