The right parts,
of the right story,
to the right audience.
What does it really mean to deliver the right parts, of the right story, to the right audience?
We start with the last part first. Understanding your audience. What do they need? What do they want? How much time do they have? What action do want them to take at the end of our pitch, presentation, or conversation?
From there, we examine the story. Take your audience on a journey, using a variety of story structures to capture their attention and keep it throughout. Connecting your data and information stories helps with retention rates and engages your audience on emotional levels that can inspire them to action.
Finally, what are the right parts of your story for this audience? What will resonate with them the most? Your story is your story. By first understanding your audience, you can tailor it to meet the needs of each individual audience. What we leave out of a story is quite often as important as what we leave in.