Most operations running on a generator assume it is doing its job just fine. What they cannot see is how much that generator wastes when the load is uneven, idling far below its efficient range, burning fuel and venting CO2 around the clock. The Savings Calculator makes that hidden cost visible, and puts real numbers behind the case for adding a battery.
The Challenge
"It works fine" is the hardest objection to beat.
A generator runs most efficiently near 80% of its rated output. Down below 30% it risks wet-stacking, which shortens its life, while it idles noisily and emits CO2 twenty-four hours a day. Projects with variable loads, short high peaks like a tower crane kicking on over a much lower average draw, running around the clock, are often doing exactly that: quietly wasting fuel and money.
The people who plan this power, project and site managers, event producers, utility and remote-site teams, usually believe gen-only is reliable and already working, so the savings from adding a battery stay abstract. POWR2 engineering had a robust internal model, but it was not something a prospect could pick up and explore in a meeting. The job was to make the savings tangible and immediate, without handing over the full engineering tool.
The Insight
People do not switch because you tell them a battery is better. They switch when they see their own numbers. Make the savings tangible, and the case makes itself.
The Solution
A lite, self-serve version of the engineering model, built to generate leads.
Design and UX
Designed the layout and the decisions on what to show and what to hold back. A prospect enters a load details - voltage, average and peak load, fuel cost, term, and baseline generator. The result? A recommended POWRBANK unit, fuel savings, runtime reduction, maintenance savings, and CO2 avoided updated in real time.
Email gated lead gen tool
The headline numbers draw people in; the full breakdown unlocks with an email. The moment someone unlocks it or emails themselves the results, the scenario goes to the sales team, so a curiosity click becomes a warm lead already in HubSpot, with follow-up when they run multiple scenarios.
AI directed build, engineering level math
POWR2 engineering supplied the calculations; my role was to translate into a public, lite web tool, directing the build with AI. I connected secure forms to HubSpot with backend protections and rate limiting, working with IT to stress-test it so it cannot be flooded with automated runs. On the Hubspot side, created custom workflows to manage notifications and not overwrite any existing contact data, while filling in any new contact data for an existing contact.
The Result
Numbers prospects trust, leads the team can act on.
- Gives the sales team a fast, interactive way to show prospects their own savings in a meeting, then hand off to engineering's detailed model for a precise quote.
- Turns a curiosity click into a qualified lead: every unlocked or emailed scenario lands with sales in HubSpot, with automatic follow-up.
- Proven in the field, including on tablets during an on-site POWRBANK Hybrid demo for a corporate rental fleet that became a client.