Knowing how to quickly tell visual data stories across multiple mediums is an essential skill. Once in place, that process can be leveraged across multiple platforms including presentation slides, digital deliverables, video and print.
Visual Data Stories
The Design Process
Some presentation examples of how design can engage and communicate. I’ve also included a bit about my process below.
This process comes as the third step of telling great stories – editing. Bringing the content down to be the most concise, most visual representation of the main idea of the page. While there should be a main focus, there may need to be secondary and tertiary information to support the point of the page.
Visuals should add to the story. Evoke an emotion to elevate the connection with the viewer.
For this slide, the team wanted to show growth and how Google continues to lead the pack. They had pulled these stats and asked us to come up with something exciting. We wound up combining some of the stats to arrive at the takeaway shown on the designed slide. The number of daily new searches provided that feeling of growth and a look at the future
Wearables Presentation Slide
In this example, the point of the slide was that “Wearables are a mass market product growing faster than cell phones”. We need the data to support that point and wound up splitting over two slides. The line chart is the key takeaway, but we needed to set up the market as well. We also decided to quantify the breakdown of wearable technology. Numbers like 25 million wearable users resonates more than percentages.
Android TV Infographic
Project lead – collaborating with Graphic Designer, Craig Eller – as well as our research team and directly with the client. We adopted their brand style and adjusted content and visuals until we had the right flow. This infographic appears in an article here.