Branding / Social Media

Have helped brands maintain their visual presence across multiple channels, including social.  Primary social channels included Facebook, Twitter, Instagram, YouTube, and LinkedIn.

RAINN - Thrive Together Campaign

Lead editor for a short video promoting RAINN’s Thrive Together campaign on social media. Working with Heredia Vision, animated graphics and edited multiple video sources.

Final video was approximately five minutes in length and I wound up editing a handful of related social media videos that pair with the campaign. Look forward to working with them in the future and continuing to support this powerful organization that continues to answer the call.

There were also a handful of social videos edited from the longer version.

RAINN (Rape, Abuse & Incest National Network) is the nation’s largest anti-sexual violence organization. RAINN created and operates the National Sexual Assault Hotline (800.656.HOPE, online.rainn.org y rainn.org/es) in partnership with more than 1,000 local sexual assault service providers across the country and operates the DoD Safe Helpline for the Department of Defense. RAINN also carries out programs to prevent sexual violence, help survivors, and ensure that perpetrators are brought to justice.

RAINN - Thrive Together Campaign

RAINN’s Thrive Together campaign is an effort to raise $10 million over two years to provide additional resources to reach survivors when they need us most, and to create a future where we all thrive together.

Sunshine Songs

At the height of Covid-19 in the New York City area, I offered to edit some video for my friend and Tony Award winner Laura Benanti. Two days later I had created a logo, a rainbow-esque brand strategy for six concerts, and social media posts for FB, Twitter and Instagram, including vertical story videos.

It was a concert she conceived with her friend Kate Detier-Maradei that would stream to senior citizens. After editing the initial concert myself, I led a small team of remote video collaborators using Premiere Pro for the subsequent concerts. I created rendering presets for them and they were responsible for basic color correction and audio cleanup.

About #SunshineSongs and #SunshineConcerts
Laura Benanti created #SunshineSongs in March of 2020 to invite students across the country to share videos of the performances they weren’t able to give because of COVID-19. #SunshineSongs went viral with millions of people joining the virtual audience for students’ heartwarming performances.

Laura and her friend Kate Detier-Maradei, a community activist, teamed up to bring #SunshineSongs to audiences that aren’t active on social media and might be in need of connection during this time. Laura and Kate expanded the series to include children’s hospitals, pediatric units, and other organizations serving vulnerable children.