Branding / Social Media
Recently asked to edit video and create a brand for a wonerful project called Sunshine Concerts. A total of six concerts were streamed into senior living facilities and children’s hospitals in the early months of Covid-19. Primary social channels included Facebook, Twitter, Instagram, YouTube, and LinkedIn.
At the height of Covid-19 in the New York City area, I offered to edit some video for my friend and Tony Award winner Laura Benanti. Two days later I had created a logo, a rainbow-esque brand strategy for six concerts, and social media posts for FB, Twitter and Instagram, including vertical story videos.
It was a concert she conceived with her friend Kate Detier-Maradei that would stream to senior citizens. After editing the initial concert myself, I led a small team of remote video collaborators using Premiere Pro for the subsequent concerts. I created rendering presets for them and they were responsible for basic color correction and audio cleanup.
About #SunshineSongs and #SunshineConcerts
Laura Benanti created #SunshineSongs in March of 2020 to invite students across the country to share videos of the performances they weren’t able to give because of COVID-19. #SunshineSongs went viral with millions of people joining the virtual audience for students’ heartwarming performances.
Laura and her friend Kate Detier-Maradei, a community activist, teamed up to bring #SunshineSongs to audiences that aren’t active on social media and might be in need of connection during this time. Laura and Kate expanded the series to include children’s hospitals, pediatric units, and other organizations serving vulnerable children.